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By Luc Pauwels

The burgeoning box of 'visual social technology' is rooted within the concept that legitimate medical perception into tradition and society could be bought by way of looking at, examining and theorizing its visible manifestations: obvious habit of individuals and fabric items of tradition. Reframing visible Social technological know-how offers a well-balanced, critical-constructive and systematic assessment of latest and rising modes of visible social and cultural learn. The booklet contains built-in versions and conceptual frameworks, analytical methods to scrutinizing present imagery and multimodal phenomena, a scientific presentation of extra lively methods and codecs of visible scholarly construction and communique, and a few case stories which exemplify the large fields of program. eventually, visible social examine is located inside a much broader standpoint via addressing the difficulty of ethics; by way of proposing a widely used method of generating, deciding upon and utilizing visible representations; and during discussing the explicit demanding situations and possibilities of a 'more visible' social technology.

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Extra resources for Reframing Visual Social Science: Towards a More Visual Sociology and Anthropology

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The relation between a picture and its depicted content potentially becomes more problematic as more specialized (or non-canonic) techniques (special lenses, unusual vantage points, use of rays that are not visible to the naked eye) are used, or when the depicted cannot be observed directly and thus is only ‘available’ as a representation (see Chapter 13). 1 Analytical foci and fields of application The analytical focus of a visual research project may be quite varied. Whereas we may primarily think of a detailed analysis of the visual product, it may also involve the processes of making (production) these visual artifacts or entail uses (consumption, reception) the visual representations are being put to, and the focal point of interest may even lie on the verbal reactions to visuals (verbal feedback).

Some typical strands of visual research based on researcher-produced imagery include a variety of topics and issues, such as social change (Rieger, 1996, 2003; Page, 2001), urban processes (Suchar, 1988, 1992), education (Wagner, 1999; Prosser, 2007), corporate culture (Pauwels, 1996), burial rituals (Synnott, 1985; Chalfen, 2003), gender construction (Harper and Faccioli, 2000; Brown, 2001), pedestrian behavior (Zube, 1979; McPhail and Wohlstein, 1982), youth culture (Hethorn and Kaiser, 1999; Wagner, 1999), social activism (Schwartz, An integrated framework for visual social research 19 2002; David, 2007) and migration and ethnicity (Krase, 1997; Gold, 2007).

On closer inspection, this very quality established the films as extremely relevant expressions of Navajo culture. Cameras (both still and moving image) or paper and pencil have subsequently been handed out to many different groups of respondents such as school children (Prosser, 2007), adolescents (Niesyto, 2000; Mizen, 2005), migrant children (Clark-Ibanez, 2007) and chronically ill patients (Rich and Chalfen, 1999) to depict aspects of their culture and experience for further scrutiny. 2 Referent/subject of research Visual research in the social sciences predominantly has material culture and human behavior as its subject and – when visual representations are being produced – as its ‘referent’ (= that which is being depicted or visually referred to).

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