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By Dennis W. Johnson

This paintings info the talents, options, and strategies - and the intense assets those require - to supply an disclose of the hugely subtle innovations used to arrive and convince citizens.

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Jesse Ventura hit this sentiment right on the head. He wasn’t running against Washington, or against an incumbent governor, but against the lowest form of the species, the career politician. ” Ventura defeated two well-established “suits,” thanks to the votes of many young, disaffected Minnesotans who, in record numbers, cast ballots for the first time. This anti-Washington, anti-incumbent mood hurt some candidates and helped others. Challengers with anti-Washington themes encountered receptive audiences and found inspiration from successful insurgent campaigns.

9 Where Are the Voters and Campaign Volunteers? What could be an even greater problem for candidates is getting voters simply to pay attention. For many citizens, politics and public life have become wholly irrelevant to their lives. For them, politics is boring, politicians lie and cheat, and voting is a waste of time. These disenchanted nonvoters are the toughest challenge to candidates. ”10 Since then, things have not improved. Despite legislation and court actions to simplify registration and ballot procedures, fewer people now take the time and effort to vote.

This is tough, humiliating work; in many cases, she has to nearly beg for funds and support. The task of raising money becomes much more difficult when the candidate is a long shot or is running against an incumbent. If money cannot be raised, there is no chance the campaign will succeed against Porter.

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