By Michael Keane, Anthony Y. H. Fung, Albert Moran
This ebook demanding situations assumptions that experience underpinned opinions of globalization. Combining cultural thought with media research the authors set out a groundbreaking account of ways the medium of tv is evolving within the post-broadcasting period, and the way programming rules are creatively redeveloped and franchised in East Asia. whereas a number of the tv courses, codecs, and genres during this examine originate from Western origins, it's their reception and edition inside of East Asia that illustrates what the authors time period the East Asian cultural imagination.
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Extra resources for New Television, Globalisation, and the East Asian Cultural Imagination
The Motion Picture Association (MPA) claimed that its members reportedly lost US$718 million in revenue due to illegal Asian video piracy in 2003 (Young 2004). Again, these figures are extremely difficult to verify. Widespread discrepancies in the amounts of piracy parallel the high incidence of program boosting that is evident in the ratings practices of Chinese media organisations. There is a palpable lack of transparent, audited media research. The result is that Western companies working in these huge markets are often as culpable as local companies of misrepresenting truth when it comes to reporting (see Gutmann 2004).
Cultural technologies in East Asia have since evolved from karaoke devices to Music TV to Karaoke TV — now accessed in home entertainment systems (Otake and Shuhei 2005). More recently, SMS and mobile content downloads of TV Idol show merchandising and news (see Chapters 9 and 10) have linked the performativity formerly associated with karaoke to the mass participation of media events. In the area of narrative audio-visual content, Japan’s Sky Perfect Communications launched a 51-episode drama to mobile phones in 2005 (Keshishoglou 2005), while in China episodic content is a nascent business model for short messaging services (SMS).
The protection of diversity through encouraging local voices is promoted by many industry spokespeople as an antidote to Americanisation and, in South Korea and China, Japanisation. But is there a more effective strategy than erecting barriers? Perhaps the best example of export success combined with low protectionism is Japan, which provides East Asia with a model for assimilating Western (primarily US) techniques of quality control, marketing, and management. Iwabuchi (2004) writes that Japan has ‘localized US influences by imitating, emulating and appropriating, 40 Adaptation and Local Production in East Asia rather than being dominated and colonized by American products’ (2004: 22).