By John B. Thompson
"All you must learn about the at a time of momentous change."
-Drake McFeely, chairman and president, W.W. Norton & corporation
For approximately 5 centuries, the realm of booklet publishing remained principally static. yet on the sunrise of the twenty-first century, the faces a mixture of monetary pressures and technological swap that's forcing publishers to change their practices and imagine demanding concerning the way forward for the book.
John Thompson's riveting account dissects the jobs of publishers, brokers, and booksellers within the usa and Britain, charting their transformation because the Nineteen Sixties. supplying an in-depth research of how the electronic revolution is altering the sport this present day, Merchants of Culture is the only booklet that anybody with a stake within the undefined must read.
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Additional info for Merchants of Culture: The Publishing Business in the Twenty-First Century
To the outside observer they may all look similar – they’re all board games with little pieces that move around the board. But each game has its own rules, and you can know how to play one without knowing how to play another. And publishing is often like that: people who work in the business tend to work in one particular field. They become experts in that field and may rise to senior positions of power and authority within it, but they may know nothing at all about what goes on in other fields.
The article appeared on 20 September with a link to a short five-minute clip of highlights from the lecture. ABC’s Good Morning America TV show saw the article in the Journal and invited Pausch on to the show the following morning. Media interest grew and Pausch was invited to appear on the Oprah Winfrey Show in October. In the meantime, the lecture video was posted on YouTube and millions of people watched either the short clip or the full-length version. Shortly after the article appeared in the Wall Street Journal, publishers in New York began emailing Pausch to see if he would be interested in writing a book based on it.
They must acquire content by entering into contractual relations with authors or their agents, and this puts them in a competitive position vis-à-vis other publishers who may wish to acquire the same or similar content. A huge amount of effort is invested by editors and publishers in cultivating relations with the agents and others who control access to content. But just as publishers have to compete for content, so too they have to compete for the time, attention and money of retailers and customers once a book has been produced.