By James Watson
This new version of a favored ebook offers an summary of mass media in society this day. With illuminating examples and more suitable overseas insurance, Watson covers the middle parts for media and communique levels, in addition to discussing sizzling themes akin to the chances led to by way of electronic know-how for citizen involvement within the media.
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Additional info for Media Communication: An Introduction to Theory and Process
With specific reference to television, John Fiske, in Television Culture l3 identifies four operational codes. Natural codes relate to our lived, socio-cultural world; they could also be termed codes of realism. Technical codes are concerned with the modes of operation of the medium; and ideological codes work towards the shaping of collective perceptions. We refer also to aesthetic codes which apply to the appreciation of artefacts literature, music, art, architecture, design.
As Carey says, 'The control of time allows for the coordination of activity and, therefore, effective social control'. Sundays, one might say, don't live here anymore. Convergences I began this chapter by sketching in the crucial role of language as a delineator of context. Technology in the form of telegraphy had a profound impact on the use of language and the knowledge which that language transmitted. James Carey writes that the wire services demanded 'a form of language stripped of the local, the regional, and colloquial...
For generations since the partition of Germany following the Second World War (1939-45) and the building of the Berlin Wall, the portrait of history showed two mighty warriors, sparring yet never actually exchanging blows directly. These were, to oversimplify for a moment to the point of being defamatory, the West (the Good Guys of Western mythology) and the East, the Soviet Union and its Iron Curtain satellites (the Bad Guys); the Land of the Free (America) versus the 'Evil Empire' (President Reagan's description of Russia).