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By Haiqing Yu

This booklet examines the function performed by way of the media in China’s cultural transformation within the early years of the twenty first century. not like the conventional view that sees the chinese language media as not anything greater than a device of communist propaganda, it demonstrates that the media is indispensable to China’s altering tradition within the age of globalization, while additionally being half and parcel of the kingdom and its undertaking of re-imagining nationwide id that's necessary to the post-socialist reform time table. It describes how the Party-state can successfully use media occasions to tug social, cultural and political assets and forces jointly within the identify of nationwide rejuvenation. notwithstanding, it additionally illustrates how non-state actors may also use reporting of media occasions to dispute respectable narratives and strengthen their very own pursuits and views. It discusses the consequences of this interaction among nation and non-state actors within the chinese language media for conceptions of identification, citizenship and ethics, selecting the components of mutual lodging and appropriation, in addition to these of clash and contestation. It explores those issues with distinct research of 4 very important ‘media spectacles’: the media occasions surrounding the hot millennium celebrations; the inside track reporting of SARS; the media tales approximately AIDS and SARS; and the media crusade warfare among the chinese language country and the Falun Gong flow.

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Additional resources for Media and Cultural Transformation in China (Media, Culture and Social Change in Asia Series)

Sample text

The national and transnational manipulations of identity politics form the ‘macro’ forces to shape the consumer market and consuming subjects. Meanwhile, the consuming subjects are constantly seeking satisfaction and opportunities through the ‘micro’ ritual of consuming activities. Situated between two contending and yet mutually articulating forces of state manoeuvre and economic manipulation, the consuming masses are in search of an elusive satisfaction in consumption as well as an assurance for their subjective position as consumers and producers.

The interface or conjunction between the ‘macro’ and the ‘micro’ is where the state and nonstate narratives and counter-narratives of Chinese modernity are produced. Such an interpretation entails the daily ‘rituals’ in media production and consumption as the key sites for examining the relations between the national and the global, state and market, and state and non-state politics. In recent years, many people have taken this ‘transculturation’ view on the various factors that characterise Chinese media and journalism.

This neoliberal view on globalisation is paired with a new leftist, nationalistic discourse, which views globalisation as ‘a threat to China’s sovereignty, culture, and socialist values’ (Barrett 2001: 415). The cultural imperialism thesis, which was associated with ‘conservative Party ideologues’ in the 1980s and early 1990s (Zhao 1998: 187), became part of critical enquiry among Chinese media and modernity 23 Chinese intellectuals at the end of the 1990s. 2 Thus, China’s accession to the WTO on 11 December 2001 after fifteen years of protracted negotiations was celebrated as China’s ‘second coming’ in the new millennium, on the one hand, and criticised for being the harbinger of (Western) cultural imperialism, on the other.

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