By Steven Harold
The aim of this e-book is to offer you such a lot of methods of promoting your perform that it might be almost very unlikely to fail. in the event you use this booklet because it is meant you have to be in a position to create a tidal wave of enquiries from strength consumers. Take the information exact the following and use them not just as they stand, but additionally tailored on your personal situations. for instance: pricing - testimonials - brochures and company playing cards - ads - mailing lists - coming near near agencies - networking - telesales - giving talks and writing articles - utilizing exhibitions and gala's, and lots of extra.
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You might also wonder, if a person is unwilling to spend a few pennies on a telephone call, how will they cope when you tell them your therapy fees? Some existing customers may take advantage of the free phone by using it for purposes such as cancelling appointments, rearrangements and general queries. In order to keep your costs under control you will need to make it clear that existing customers must use a different telephone number. You can achieve this by calling the free phone number an ‘information’ line and emphasizing that its use is only for new clients who are considering therapy.
Often an area of specialisation selects you. For some reason therapists seem to attract certain clients and certain ailments. Sometimes you may find a niche thrust upon you. However, you can also decide that you would like to focus on people who have eczema, for example. The more you study and make this ailment your own special area, the more your therapy skills will be refined and the more people you can help. 43 Marketing for Complementary Therapists After a time you will find that you become known as the person to see if you have eczema.
12 CONVERTING ENQUIRIES INTO CLIENTS Getting the client to telephone, write to or email you is the first step in the marketing process. The subsequent steps of responding to their communication must be good enough to convert them into a paying client. Some enquirers have made up their mind and will simply want to book a session without needing to ask questions. Others will ask from one to a dozen questions before they will make a decision. Remember that as long as they ask questions, they are interested.