By Angel Magana, Michael Whitehead
The booklet works from the SugarCRM fundamentals correct as much as complicated good points in a transparent and pleasant manner. It follows a mixture of theoretical discussions with regards to various company wishes and the way during which CRM expertise can handle them. by means of supporting you make clear what you are promoting objectives the booklet permits you to construct a CRM procedure to aid what you are promoting wishes. while you are a small-medium company owner/manager with average IT abilities, a method implementer, or a procedure administrator who desires to enforce SugarCRM for your self both as a primary CRM or as a substitute for current strategies, this ebook is for you. current SugarCRM clients who are looking to increase their knowing of the subject will locate this e-book worthwhile too. No programming wisdom is needed to exploit this publication to enforce, customise, and use SugarCRM.
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Extra info for Implementing SugarCRM 5.x
15 ] Doing Business—Better Every business has a set of processes that they use to conduct day-to-day operations, whether it is procedures for handling service inquiries or those related to the qualification process for potential new customers. Sometimes these processes are well known and documented. At other times, formal guidelines may not exist but instead are executed out of habit or comfort. In the end, few, if any of these processes are likely to completely mirror each other across a broad selection of businesses.
Now that we have a better understanding of CRM as a whole, the available options and some of the capabilities, let's discuss how SugarCRM fits into that context. " SugarCRM is both a company and a full featured mature open source CRM application. A. minutes away from technology giants, such as Apple. Its business model is to not only develop an open source CRM product, but to also develop enhanced versions of the same product as commercial ventures. The organization's financial resources come from a combination of venture capital funding as well as customers using the commercial products.
Perhaps more importantly and to the point, an open source license helps cut expenses. • Deployment options: The architecture of SugarCRM facilitates its deployment on a wide variety of platforms, ranging from the ubiquitous Microsoft Windows to more niche players like Sun Solaris. SugarCRM is thus able to easily leverage your already existing infrastructure for on-site deployments. It can also just as effectively leverage low cost hosting providers or cloud based computing services, such as Amazon's EC2 if you prefer to not take on the responsibilities associated with on-site deployments.