By Maria Elizabeth Grabe
Photo chunk Politics is the 1st booklet to systematically investigate the visible presentation of presidential applicants in community information assurance of elections and to attach those visible photographs with shifts in public opinion. offering the result of a entire visible research of basic election information from 1992-2004, encompassing 4 presidential campaigns, the authors spotlight the remarkably powerful impact of tv photographs by way of comparing leaders. The ebook attracts from various disciplines, together with political technological know-how, behavioral biology, cognitive neuroscience, and media reviews, to enquire the visible framing of elections in an incisive, clean, and interdisciplinary model. furthermore, the ebook offers findings which are counterintuitive and problem broadly held assumptions--yet are supported by way of systematic information. for instance, Republicans obtain regularly extra favorable visible remedy than Democrats, countering the traditional knowledge of a "liberal media bias"; and snapshot bites are extra known, and in a few elections stronger, in shaping voter reviews of applicants than sound bites. eventually, the authors supply a origin for selling visible literacy between information audiences and produce the significance of visible research to the leading edge of study.
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Additional resources for Image Bite Politics: News and the Visual Framing of Elections (Series in Political Psychology)
95 In the case of vision, information gathered by the retina far exceeds what we consciously see. Marcus, Neuman, and MacKuen34 refer to this as the “tip of the iceberg” phenomenon—neural processing facilitates a vast data Why Visuals Matter 15 collection of sensory information but supports only a small window of subjective awareness of that data. 102,103 At this point, as our example of the squirrel encounter suggests, a crude valence assessment about the stimulus—whether the object is inviting or uninviting, and therefore worthy of approach or avoidance—may be made, with little or no higher cognitive activity104,105 (see also Kunst-Wilson, Raft, and Zajonc106).
141 More broadly, other visually speciﬁed, albeit abstract, categories such as character traits and personality characteristics may also be assessed. “For example, most humans happily make a judgment about whether a face looks ‘generous’ or ‘extroverted’ ” (p. 352121). Because they can reveal important cues about leadership (and, by extension, social and political stability), the faces of dominant individuals are subject to especially close scrutiny. In politics, this tendency translates into considerable attention, and press coverage, focused on the nonverbal behavior of candidates, such as Howard Dean’s “scream” in 2004 or Hillary Clinton’s “emotional moment” in 2008 (see Fig.
The brain has simply not had sufﬁcient time and opportunity to adapt mechanisms to distinguish mediated messages from nonmediated ones. , moving specks of light on a television screen) is realized retrospectively, if at all. Because visual processing has such a long evolutionary history compared to the acquisition of verbal language, the encoding of visual information is considered to be largely automatic—a neurologically 16 Image Bite Politics hardwired process that occurs without conscious control.