By Eitan D. Hersh
Hacking the citizens is the main entire examine to this point concerning the outcomes of campaigns utilizing microtargeting databases to mobilize electorate in elections. Eitan Hersh follows the path from facts to technique to results. Hersh argues that the majority of what campaigns learn about citizens comes from a middle set of public files. States range within the varieties of files they gather from citizens - and those adaptations in facts around the nation suggest that campaigns understand citizens otherwise in several parts. accordingly, the concepts of campaigns and the coalitions of citizens who're mobilized vary around the state as a result of the other ways campaigns understand the voters. facts guidelines impression campaigns, electorate, and more and more, public officers.
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Additional info for Hacking the Electorate: How Campaigns Perceive Voters
The cutting-edge strategies that presidential campaigns might use to help them perceive voters cannot substitute for the clear perceptions that campaigns have when certain public records are available to them. In short, public records have a first-order effect on elite perceptions; innovations by technologically advanced campaigns have second-order effects. I emphasize this point, and show empirical evidence to support it, because this enables me to characterize a wide range of campaigns across multiple election cycles.
For research assistance, I thank Nate Blevins, Ivan Fan, and especially Michael Young, all terrific graduates of Yale College. I also thank Pam Lamonaca and Pam Greene at ISPS for all their help. Many campaign practitioners helped make this research possible. George at NGP VAN, and Ethan Roeder on the Obama campaign for their help. I also thank the Analyst Institute for its role in fostering dialogue between political scientists and political practitioners. And I thank the two dozen Republican and Democratic campaign operatives I interviewed whose anonymity requires my gratitude to be transmitted privately.
Hersh 2015 This publication is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. First published 2015 Printed in the United States of America A catalog record for this publication is available from the British Library. Library of Congress Cataloging in Publication Data Hersh, Eitan D. Hacking the electorate : how campaigns perceive voters / Eitan D.