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By Dennis W. Johnson

In this crucial and well timed quantity, Dennis W. Johnson has assembled an exceptional staff of political technology and political journalism students and veteran crusade specialists to envision the main fascinating presidential crusade in reminiscence. Campaigning for President 2008 specializes in the suggestions and strategies utilized by the presidential applicants, the recent voices and new concepts used to generate help and convince citizens, and the actions of out of doors pursuits attempting to effect the end result. The skilled workforce of individuals clarify how Obama triumphed within the primaries and the way Clinton fell brief; and the way McCain got here again from the politically lifeless. during this attention-grabbing account, the authors learn the intense strikes, the errors and miscalculations, and the tug of forces over which neither crusade had control.

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Extra resources for Campaigning for President 2008: Strategy and Tactics, New Voices and New Techniques

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Republicans: George H. W. Bush (vice president); Robert Dole; Pierre (Pete) DuPont (former governor, Delaware); Alexander Haig (senior White House official, Army general); Jack Kemp (congressman, New York); Marion (Pat) Robertson (television evangelist). 5 Democrats: Reubin Askew (governor, Florida); Alan Cranston (senator, California); John Glenn (senator, Ohio; former astronaut); Gary Hart; Ernest Hollings (senator, South Carolina); Jesse Jackson; George McGovern (senator, South Dakota; presidential candidate, 1972); Walter Mondale (former vice president).

42 Early polling showed that Independent woman liked Palin and identified with her; supporters were quick at the trigger against any slight or put-down because of her gender. In rural Virginia, Obama quipped about “lipstick on a pig”—a common, folksy expression, even used earlier by McCain himself. But this created howls from Palin supporters, demanding an apology, and determined to show that Obama was a sexist. The Palin image soon slipped, however. Her critics immediately pointed out that she was unknown and untested in national affairs, had little political experience, and, frankly, was a lightweight.

The Obama campaign concentrated on trying to get Ohio (20 electoral votes), Colorado (9), Virginia (13), New Mexico (5), Nevada (5), Iowa (7), or Indiana (11). As seen in Chapter 12, Peter Fenn shows that the bulk of campaign advertising dollars focused heavily on these key states. The election was won by the Democrats because the Obama campaign managed to win nine states that had gone to Bush in 2004. 3). In all, the vote shift in these states accounted for 112 electoral votes that had gone Republican in 2004 now going Democratic in 2008.

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