Download Blogging For Dummies by Susannah Gardner, Shane Birley PDF

By Susannah Gardner, Shane Birley

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If you think of your blog as a personal space, that purpose suggests an appropriate level of time and money for your individual financial situation. You can choose a design solution and write content to suit your budget and time. However, if you want the blog to serve a business purpose or promote your professional acumen, keep in mind that company or consultancy needs to present a polished, professional image online with a professional-looking design — ideally, one that’s integrated with any existing branding and logos.

A blogger who neglects to read comments and respond to them quickly loses the community of people who write those comments because they can get frustrated and leave. On the flip side, reading and replying to those same folks generally earns a blogger a larger and more engaged audience. You don’t need to keep all the comments on a blog, however. Be sure to pay attention to the conversation others generate on your blog, and when necessary, exercise your judgment about removing personal attacks, libel, obscenity, spam, or other undesirable content.

In Figure 1-5, you can see the first post hasn’t yet received any comments. • A link to the permalink page, usually labeled Permalink. Sometimes, as in Figure 1-5, the link to the permalink page is labeled Post/Read Comments because you can both read and write comments on the permalink page. • The category in which the blogger has placed the post. In Figure 1-5, the category of the top post is Announcements. • Other links to bells and whistles unique to the blog, such as the links to Send to a Friend (which allows you to quickly e-mail the post to a friend) or Print, shown in Figure 1-5.

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